Biscuit Import Market Overview
The global biscuit market continues to grow, reaching $45 billion in 2022. As one of the worlds largest biscuit consumer markets, Chinas biscuit imports maintain an annual growth rate of over 15%. Major import sources include Italy, Germany, Japan, and Malaysia.
Product Selection Strategies and Precautions
Market Positioning
- High-end market: Choose products with organic, additive-free, and handmade features.
- Mass market: Focus on cost-effective best-selling products
Product Certification
Ensure products comply with China food safety standards, with key focus on:
- Certificate of origin
- Sanitary certificate
- Nutrition facts table
- Halal certification (if applicable)
Conditions of TradeSelection and Cost Control
Common Trade Terms
| Terms | Applicable scenes | Risk Warning |
|---|---|---|
| FOB | For initial cooperation, control transportation costs | Need to confirm loading port qualifications |
| The CIF | Stable cooperation to simplify processes | Insurance coverage needs clarification |
Cost structure
- Procurement cost
- International shipping costs
- Tariffs and VAT
- Domestic logistics costs
- Warehousing costs
Customs Clearance Process and Compliance Points
Required Documents
- commercial invoice
- Packing List
- Certificate of Origin
- Health certificate
- Imported foodLabel filing
Common Questions
Non-compliant labels: Need to prepare Chinese labels in advance
2. Inspection of vaccinesNon-compliance: Ensure products meet GB standards
Incomplete documents: Recommend preparing electronic files in advance
Market promotion and channel construction
Channel Selection
- E-commerce platforms: Tmall Global, JD Worldwide
- Supermarket channels: Ole', City'super
- Wholesale markets: Guangzhou Yide Road etc.
Promotion strategy
Highlight product features
Emphasize packaging design
Conduct product sampling activities
Social media marketing
Risk Management and Experience Sharing
Common risks
- Exchange rate fluctuations: Recommend using forward exchange locking
- Quality disputes: Implement strict inspection procedures
- Policy changes: Stay updated on customs policies
Success Stories
Establish stable supplier relationships
Maintain appropriate inventory levels
Establish a professional team.
Continuously optimize processes
Through systematic analysis and professional guidance, we believe you can successfully launch your biscuit import business. For further inquiries, please feel free to consult.
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