How to verify if an agent has legal brand authorization?

Official brand agency requires providingTriple supporting documents:

• Authorization certificate issued by the brand owner (must include authorization scope and validity period)
• Certificate of Brand Intellectual Property Rights for Customs Recordal
• Official registration documents from the trademark registration country (such as USPTO in the United States, EUIPO in the European Union)

Proposal to passCross-platform Verification SystemVerification: The latest recordal information can be queried through the World Customs Organization IPM Database and the General Administration of Customs of China Intellectual Property Recordal System (As of 2025, China Customs has connected intellectual property data with 112 countries/regions).

How to evaluate an agent's brand operation experience?

Require agents to provideThree dimensionsSupporting documents:

• Brand Service Case Library:
  • Successful case studies of brands in the same category (it is recommended to provide 3 or more)
  • Channel Construction Plan for Target Market
• International Certification Qualifications:
  • ISO 20225 Brand Management System Certification
  • Certification of e-commerce platform service providers in various countries (such as Amazon SPN)

What brand compliance capabilities do agents need to possess?

Key focus areasFour core competencies:

• Global product compliance testing capabilities (such as EU CE certification, US FDA registration)
• Multinational Labeling Regulation Enforcement System (supporting dynamic updates of 2025 national new regulations)
• Intellectual Property Dispute Handling Team (It is recommended to check handling cases)
• Brand Infringement Early Warning Mechanism (including Customs Cargo Detention Response Plan)

How to judge the matching degree of an agent's market resources?

Recommended adoption3C Evaluation Model:

• Channel Network (Channel):
  • Customs clearance port resources in target countries/regions
  • Local distributor/retailer cooperation network
• Customization Capability (Customization):
  • Case of Brand Localization Transformation
  • Multilingual Packaging Design Team

What are the essential clauses included in a brand protection plan?

What must be specified in the contractFive Guarantee Clauses:

• Brand Infringement Liability Division Mechanism
• Clause on Phased Confirmation of Transfer of Title to Goods
• Intellectual Property Risk Compensation Scheme
• Brand Data Confidentiality Agreement (to include GDPR compliance clauses)
• Commitment to Emergency Response Time for Unexpected Incidents

It is recommended to entrust a professional law firm to review the contract, paying special attention to the special provisions on brand protection in the Regional Comprehensive Economic Partnership Agreement (RCEP) that will take effect in 2025.